Webjet is Australia’s number one online travel agent, covering flights, hotels, packages, car hire and travel insurance. Its emails have to sell the excitement of a trip, then help people manage the details once they’ve booked.

I designed a future-state email system for Webjet: a library of responsive modules and templates that brings destination inspiration and practical booking information into one framework.

The brief: a design system flexible enough to cover destination inspiration, flight and hotel offers, car hire, itineraries and customer service, so every message could be built from a common foundation.

My approach: I mapped the email experience against the traveller’s journey: discovering a destination, comparing options, booking and managing the trip. Each stage got modules with a clear role. Large destination imagery and photo mosaics create a sense of possibility, product cards organise comparable flights and hotels, and booking modules give practical details a direct, easy-to-scan layout. I then tested each module against changing content: a different destination, a longer itinerary, a narrower screen.

The result: a substantial library of desktop and mobile modules, from destination heroes and editorial features to flight offers, itinerary summaries, reviews and support messages. Complete example emails show how an inspiration email, an offer email and a booking email can all come from the same system.